How does the state of the market for certain goods reflect on our overall economy. This question is explored in the beginning line of Cheers, Japanese Beers by Hiroyuki Kachi: “If the country’s thirst for beer is anything to go by, Japan is back in the groove.”
Beer consumption is up by .4% over last year in the same month to 47.37 million cases. This is the first year to date gain since 3/11.
It is unclear whether in Japan beer is a normal good, whose consumption should decrease during a recession, or a vice-good that is immune to recessions in Japan. For comparisons sake, in America the evidence points to beer being a vice good. Durring the height of the great recession, the consumption of beer was down less than 1% in Nevada and Utah according to a study by Donald G. Freeman at at http://www.beeronomics.org/papers/1A%20Freeman.pdf